Our Story

Every piece of jewelry tells a story. For elul jewelry, that story begins with its founder, Shalom Elul, and his dream of creating beauty from the simplest of materials. What started as a small workshop with only a table, a lamp, and a heart full of determination has grown into a brand that inspires people all over the world.

Shalom believed that jewelry should be more than an accessory. To him, it was a way to capture moments, emotions, and dreams, holding them in a form that could be cherished forever. When he discovered resin, he realized he had found the perfect medium to bring his vision to life. Resin is transparent yet strong, delicate yet versatile. It allows color, light, and even the tiniest elements of nature to be suspended within, like fragments of time gently frozen in place.

The process of working with resin is not easy. It requires patience, precision, and a willingness to accept imperfections as part of the journey. In the early days, Shalom spent countless hours experimenting—mixing pigments, embedding tiny flowers, placing flecks of gold leaf—always searching for the balance between fragility and strength, between spontaneity and control. Each success felt like a small miracle, and each failure became a lesson that shaped both his craft and his philosophy.

That philosophy is what gave birth to elul jewelry. The name itself carries a dual meaning: it is Shalom’s family name, but it also stands as a symbol of perseverance, creativity, and light. It reminds us that even the smallest beginnings, when fueled by passion and dedication, can shine brightly.

At elul jewelry, every piece is created by hand. This means that no two items are ever identical. Each pendant, ring, or pair of earrings has its own spirit, its own story woven into the layers of resin and color. When you hold one of our pieces in your hand, you are holding more than a crafted object—you are holding the reflection of countless hours of dedication, of quiet patience, of love for the art of making.

But elul jewelry is not only about craftsmanship. It is also about connection. We believe that jewelry should create a bond between the maker and the wearer. Our designs are meant to resonate with the heart, reminding the wearer of their own inner strength, resilience, and beauty. Just as resin holds and protects delicate fragments, so too do our pieces carry the stories, memories, and hopes of the people who wear them.

From the very beginning, Shalom wanted elul jewelry to be a source of encouragement. He wanted people to know that beauty can come from simplicity, that light can shine even in small places, and that perseverance always creates results worth celebrating. This is why many of our customers describe wearing elul jewelry not only as a fashion choice but as a reminder of their personal journey—a symbol of dreams, courage, and individuality.

Our mission is simple: to create jewelry that inspires. Whether it is a pendant that holds the shimmer of gold, a ring that reflects the colors of the sky, or earrings that capture the essence of a flower in bloom, each piece is designed to remind you that life’s most precious moments are often found in the little details.

Today, elul jewelry has grown beyond its small workshop, but it has never lost its original spirit. Every item is still made by hand, still crafted with love, and still guided by the belief that true beauty is born from authenticity and dedication. Customers around the world wear elul jewelry as a way to express themselves, to carry a piece of art that speaks to who they are, and to be reminded that perseverance and passion can transform even the simplest of materials into something extraordinary.

We invite you to become part of our story. When you wear elul jewelry, you are not just wearing an accessory—you are carrying with you a symbol of resilience, creativity, and hope. You are carrying a reminder that the smallest spark of light can shine in the darkest places, and that beauty always finds a way to endure.

At elul jewelry, we believe in more than adornment. We believe in stories. We believe in dreams. We believe in the power of handmade art to bring light into people’s lives. And we are honored to share that journey with you.

Because just like resin holds its treasures forever, so too does every piece of elul jewelry carry with it a promise: a promise of authenticity, a promise of uniqueness, and above all, a promise that even the simplest beginnings can lead to brilliance.